Proceedings of the Third Annual Workshop on HCI Research in MIS, Washington, D.C., December 10-11, 2004

AUTHOR:
Thomas F. Stafford
Mark L. Gillenson

ABSTRACT:

Uses and Gratifications is a media use paradigm useful for diagnosing user motivations for computer and technology usage. This study documents the exploratory processes of developing a mobile device uses and gratifications motivational inventory, beginning with qualitative inquiry and proceeding through exploratory analysis of motivational dimensions for usage. Results indicate that mobile device uses and gratifications are mainly centered on the speed and connectivity with which associated data and information services are available for busy technology users.

Keywords: Mobile commerce, electronic commerce, Internet, user motivations, uses and gratifications.

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