Komunikasi Politik Dalam Pemilihan Gubernur Jawa Timur (Fungsi Media Massa Sebagai Sarana Pemenangan Kandidat)

Jurnal Ilmiah SCRIPTURA ISSN 1978-385X Vol. 1 No.2 Juli 2007

AUTHOR:
Gatut Priyowidodo

ABSTRACT:

Governor election as an implementation of Act No. 32 Year 2004 as a matter of fact is a reformation mandate. Governor as the Head of a Province is not elected by Provincial People Representative Assembly (DPRD), yet it is thoroughly left to people to elect one. They decide who is the most proper to be their leader. Even at the latest development, governor candidates are not only carried on via political parties, yet based on results of Judgment of Judicial Review by Constitution Court of Law, governor candidates can be nominated through individual candidates.

Therefore, it is very important take into account that every candidate must at least meet three main  requirements namely principle of acceptability, principle of capability and principle of professionalism. And the last but the not the least is principle of candidate popularity. So, there is no other way to boost image and prestige of a candidate in short period of time except by considerably carrying out activities that can be covered by media. So far mass media have remained being the most effective means to improve reputation as well as able to destroy reputation by bad news reports. The article, at least argue that mass media make significant contribution to success or failure of governor candidates to occupy chair of Province 1 (one).

Keywords: governor election, requirements, mass media

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The Construction of Beauty: A Cross-Cultural Analysis of Women’s Magazine Advertising

International Communication Association 2005

AUTHOR:
Katherine Frith
Ping Shaw
Hong Cheng

ABSTRACT:

As a media genre, advertising offers a unique opportunity to study how the beauty ideal is constructed across cultures. This research analyzes the content of advertisements from women’s fashion and beauty magazines in Singapore, Taiwan, and the U.S. to compare how beauty is encoded and found a noticeable difference between the portrayals of women from the U.S. and from the two East Asian societies in terms of sexual portrayal. In addition, Asian ads contained a large proportion of cosmetics and facial beauty products whereas the U.S. ads were dominated by clothing. These findings suggest that beauty in the U.S. may be constructed more in terms of “the body,” whereas in Singapore and Taiwan the defining factor is more related to a pretty face. The article also discusses how feminist critiques of the sexual objectification of women in advertising may need to be considered within their historical, Western context of origin.

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WHITE BEAUTY: A CONTENT ANALYSIS OF THE PORTRAYALS OF MINORITIES IN TEEN BEAUTY MAGAZINES

A thesis submitted to the faculty of Brigham Young University
Department of Communications
December 2005

AUTHOR:
Micaela Choo Banks

ABSTRACT:

This content analysis examines the representations of minorities in the two most popular teen beauty magazines: Seventeen and YM. Nine issues for 2003 constituted the sample frame yielding a total of 620 advertisements containing human models. After setting up a theoretical framework of the new racism and White beauty, this study investigates the portrayals of minority models. Overall, when compared with earlier studies the number of minority models used in mainstream magazine advertising rose and the portrayals of minority models in prominent roles increased. Yet, the subtle nature of the new racism was reinforced in the following findings: Prominent models were more likely to be light skin than medium skin or dark skin; Black and Hispanic models appeared in more expensive advertisements than Asians and Whites; minority models were less likely to be seen in the workplace than whites but more likely to be portrayed in leisure places and school than whites. Chi-square analysis (p< .000) revealed a significant difference between a model’s skin tone and body exposure.

A textual analysis reinforced the findings of the new racism in teen magazine advertising. It also led to additional perspective on racial hierarchy, long standing stereotypes in the mass media and the White standard of beauty. Although a content analysis cannot be used to determine media effects, this study adds to the body of research on the portrayals of minorities in advertising, White beauty and the new racism. It suggests a number of further issues to examine.

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